social media policies for universities

1. Social media users must be mindful that their use is respectful to the University and members of the University community and in accordance with University legislation, policies and procedures. Universities now take to social to recruit budding scholars, promote school spirit, and raise fundraiser dollars. This social media policy handbook is intended to be used as a guide for anyone running an account representing any aspect of the University on any social media platform. However, the University will not tolerate any activity or posting on an Official University Social Media Site that loses First Amendment protection such as any unlawful, defamatory, or obscene (as defined by Texas and federal law) activity or posting. If you manage a forum that allows users access to comment and post (i.e. 1.1 The University encourages the use of social media channels by staff, students and associates to connect with each other and a broader community of researchers, business partners, alumni, supporters and colleagues as an important tool of academic, community, and business engagement, research and learning. The .ac.uk domain is used for university websites in the United Kingdom. Notre Dame, IN 46556 USA, FAQ: The University and Political Campaigns, Administrators of social media sites on behalf of the University must also adhere to the. Register your site with the Division of University Marketing, Communication and Media Relations. The guidance provided here references important legal information, along with supplementary social media best practices. To provide direction for the framework of interaction between the University and the Media. 3.1 Social Media: A software system or service provided via the Internet used to communicate and share information between people through interactions with video, audio, text or multimedia. The policy should include precise language defining specifically prohibited behaviors. The latest, from August 2014, found that three quarters of 16 – 24-year-olds use social networking sites, compared to just 47% of all UK adults. It seeks to outline acceptable use of social media by the ND community. Laws such as FERPA, and HIPAA must be followed along with all applicable NCAA regulations. If you are a faculty member using social media as a means of communicating information to your students, it is best to only use it as a supplementary form of communication and not the primary form of communication. Here are links to policies for some of the more popular platforms: This Social Media Policy does not apply to social media advertisements (ads on social media sites promoting your entity, or ads promoting your entity's social media sites). 2.6 All content on Official University Social Media Sites must comply with 1 TAC 206 and 1 TAC 213 to ensure that the information is accessible and usable by people with the widest range of capabilities possible. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Do not block users without first speaking to OPAC. We encourage you to embrace the benefits and opportunities that social media affords us. It sets out the expected ways in which you, as a student, will use social media appropriately and is designed to help you communicate safely and responsibly Social media sites are excellent venues to communicate and encourage engaging discussions about University current events, issues, accolades,organizations and people. Before starting a social media account you need to consider things such as: It seeks to outline acceptable use of social media by the ND community. We want to set campus communicators up for success when they start accounts, so we’ve compiled a brief questionnaire to answer prior to launching on a new platform that can help you achieve your goals. Social media tools, uses and challenges are evolving rapidly, and the university continuously monitors our strategies and best practices for using these media. Obey the terms of service for every social media platform, and comply with applicable University policies and laws. They will be updated as needed as social media evolves. This document serves to guide the general use of social media at the university, including the main Tufts University accounts. The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education." To register, please contact UMCMR Social Media. Social Media Policy. Protect confidential medical records, as specified by HIPAA: “The Privacy Rule protects all "individually identifiable health information" held or transmitted by a covered entity or its business associate, in any form or media, whether electronic, paper, or oral.” Examples of protected information include: “…the individual’s past, present or future physical or mental health or condition, the provision of health care to the individual, or, the past, present, or future payment for the provision of health care to the individual, and that identifies the individual or for which there is a reasonable basis to believe can be used to identify the individual.” See more…, Find UH privacy guidelines: http://www.uh.edu/legal-affairs/general-counsel/ferpa/index.php. Social Media Policy and Best Practices INTRODUCTION. Please review the following: Obey the terms of use for your social media platform. The world of social media has changed the face of communication and recruiting in collegiate sports and all UH employees are asked to abide by NCAA regulations when interacting and communicating on social media platforms. If there is a filter option for comments, disable it or set it to the lowest possible setting. Adhere to student handbook (especially regarding academic honesty and student code of conduct) and any/all regular applicable student policies, standards of conduct, and applicable law. What does this mean? 4.1 Branding for University Social Media – For any Official University Social Media Site, the social media icon and/or profile image must comply with any applicable University branding standards. Drive traffic and include source material. Policy Title: Social Media Type of Policy: UFHR – ER Effective Date: Last Revised: September 2018. Protect your own privacy online by adjusting your privacy settings and publishing your updates only to the audiences with whom you wish to share your status. Facebook wall, LinkedIn Group, etc. It is the responsibility of the Official University Social Media Site administrator to ensure social media content is fully accessible. Official University Social Media Sites should not be used for the communication of business transactions, including credit card or payment information, educational records protected by FERPA, medical records protected by HIPAA, or any other confidential information. Whilst the .edu domain is used for university websites in the United States. Universities in South Africa have neglected the development of social media policies until now. Social media is a general term used to reference websites and applications that enable users to create and share content, and virtually connect with others users. They should be read alongside related University policies: Policy on the acceptable use of computer facilities, email and the internet Social media policy Implementation procedures – August 2020. Introduction 1 2.Official social media accounts 2 3. Content and/or images will be removed from TU Social Media accounts when such posts violate TU policies, procedures or other guidelines such as the University’s Student Code of Conduct, Non-Discrimination Policy, Policy on Sexual Misconduct, Policy on Harassment, guidelines regarding advertisements, political or fundraising solicitations, etc. In addition to these general guidelines, staff are advised to consult the Social Media – Guidelines for USC Use provided by Marketing and External Engagement (available for staff access on MyUSC). Under no circumstances should passwords be shared except with other administrators authorised to … While most of us work primarily on desktop or laptop computers throughout the course of our workday, 80 percent of all social media traffic comes from mobile browsers or mobile apps. This policy applies to the University community, including—but not limited to—administrators, faculty (including non-compensated faculty), and staff. "Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Think twice about the content you are about to post and double check EVERYTHING, with special attention to accuracy, spelling, and grammar. Purpose of policy. Just like a bibliography in a school report, you want to give your audience a place to check the validity of the information you are sharing. Social Media Policy. 4.2 Content for University Social Media (does not include photo policies). You are responsible for monitoring and moderating posts or comments on your page from other users. To review requests for new websites; new official university social media accounts and new university organisational unit social media accounts and to make a decision on those requests; To devise policies and procedures for the management of the university’s digital estate, specifically relating to marketing and promotional material. "Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. An alternative option is to contact the content owner directly to request permission to share their content. See the social media directory for a list of official university sites. The university will not ask for, nor should an individual send, credit card or payment information, classified information, privileged information, private information or information subject to non-disclosure agreements via any social network internet communication service. This will help reduce the possibility of misinformation and it will also drive traffic. How will this platform integrate with your other digital marketing efforts and touch points? Intellectual property rights of content shared by the public will be governed by federal copyright law, the terms of service of the social media provider, and/or University policies. Personal use of social media 6 6. This policy defines the rules and procedures for the use of Official University Social Media Sites (as defined in Section 3.3) to ensure that university-sponsored social media is both legal and in compliance with University policies. Respect copyright law and the rights of others. Please contact UMCMR Social Media with questions and feedback. Any social media platform hosted on the University’s domain is within scope of this policy. The normal collection fee is 17 percent plus attorney and/or court costs. The University’s social media manager blogs about issues, tips, and tricks on the, . Respect, professionalism, and awareness are key to our brand voice. Obey all social media platform terms of use. The key is to be respectful of employees’ privacy considerations. These rules are constantly changing; it is your duty to stay up to date. It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. If you believe a post demonstrates a credible threat, immediately notify the Notre Dame Police Department at 574-631-5555. If you are using social media for non-work-related purposes, or for a blend of professional and personal information, please use personal contact information when creating the account. Everything you do in your role as a Notre Dame employee reflects on your unit and the institution, including interaction through social media—even privately. Introduction The University of Buckingham recognises the importance and benefits of social media. You can also find information on social media analytics at, Social Media Accessibility: Alt Text and Closed Captioning, If you believe you have encountered a user who repeatedly violates these guidelines, please contact. However, there is the potential for significant risks associated with inappropriate use of social media. "Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Overall, running a university social media account doesn’t appear to be rocket science. The main University accounts owned by the Office of Public Affairs and Communications will not share images or videos from other accounts on campus unless they include these accessibility options. Visual standards on social media extend beyond making sure appropriate fonts are chosen and images are sized correctly for each platform. Purpose of policy. 5.2.2 Users of social media for private purposes must ensure that they do not engage in undesirable conduct. § 1232g; 34 CFR Part 99) is a Federal law that protects the privacy of student education records. It is intended to function as a convenient reference for students, staff, faculty and other members of the community. Social Media Policy 1. Social Media Policy POLICY STATEMENT. It’s important to remember that social media administrators must also adhere to the same university policies in the digital arena as they do offline. IV. 4.2.6 Administrators of University Social Media Sites should adhere to the policies for the social media platforms in which they are participating. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. As such, the University of Notre Dame social accounts will wish fans and followers a “Merry Christmas from Notre Dame!” Other accounts wishing fans and followers a Merry Christmas should do so on behalf of the entity they represent (e.g., “Merry Christmas from the College of Science!”). Our audience does not understand the internal organizational structure of the University. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared. Brand Management, Licensing & Trademarks Policies, offer opportunities for learning, discovery and engagement, UH Employees who maintain UH social media sites, UH Employees who maintain personal social media sites, UH Students who maintain UH social media sites, UH Students who maintain personal media sites, http://www.uh.edu/legal-affairs/general-counsel/ferpa/index.php, student handbook (especially regarding academic honesty and student code of conduct) and any/all regular applicable student policies, standards of conduct, and applicable law, Discrimination and Sexual Misconduct Reporting and Awareness, Electronic & Information Resources Accessibility. People like bright, clear pictures, positive messages, responsiveness and humor. A copyright does not protect facts, ideas, systems or methods of operation – only the way these objects may be expressed. 4.3.1 If the administrator intends to publish a student photo on the site, in which the student can be recognized, then a signed photo release form from the student is needed. The University respects your right to interact knowledgeably and socially, however interaction with social media can greatly impact you, our colleagues and our students. Social media and online presence. 16. Display good sportsmanship; do not malign your rivals. But there’s more to social media in higher education than marketing. Can your content be shared on other social media channels to contribute to a robust content strategy vs. starting a new channel? (read more). Brown's social media team in the Office of University Communications offers these guidelines and best practices: 1. Creating social media for your institution, department or organization? 4.1 Branding for University Social Media – For any Official University Social Media Site, the social media icon and/or profile image must comply with any applicable University branding standards. We will actively use social media to engage the public, communicate research and enhance the University’s profile online. Users are reminded that the same laws, expectations and guidelines which apply in the real world also apply online. Which social media platform are you hoping to launch (Twitter, Facebook, Instagram)? ©2020 University of Houston. You should also be respectful of UH employees by requesting written permission to release their image. When crafting your social media policy, make sure you address the following: Elements Of A Good Social Media Policy. Employees who use social media are expected to refrain from presenting themselves as official representatives of the University or from portraying the University in a negative manner. Rt 328/19 5 5.2.1 Personal use of social media must be conducted in a manner that indicates no link or association with the University. The following guidelines apply to all use of social media and should be read in conjunction with the University’s Social Media – Managerial Policy. Similarly, people of different communities can connect to discuss and share related stuffs. This will help you understand how you can improve your communications and provide your audience with desirable content. Remember to be professional and respectful, and avoid engaging in mean-spirited arguments or debates on social media. In order to be a positive steward of Notre Dame, it will be helpful for you to understand social media and what it means to engage online, the risks you can anticipate, and how to deal with problems. Many social media sites come equipped with native analytics, but there are also plenty of free tools out there that can help (i.e. It is recommended that you regularly review your site's metrics. Requirements for University Social Media Accounts Staff, faculty and students who use University Social Media accounts are subject to the same University policies and standards of conduct that apply to in-person activities and interactions on behalf of the University and to the following: A. Non-Discrimination and Anti-Harassment Primarily, it refers to but is not limited to platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat, and YouTube. Think twice about the value of the content and consider whether or not it may potentially malign or polarize any person or group. Cross-promote whenever possible. Social media policies in universities 1. 4.2.2 Administrators of an Official University Social Media Site should not engage in personal activity under the guise of any Official University Social Media Site. Those activities include, among others, using university resources or property for personal gain (e.g., using university social media profiles to enhance or endorse personal communications or personal … The list of popular social media sites grows every day. What type of content do you plan to post on this platform? What you post on your organization’s social platforms reflects on the Notre Dame as a whole. For Facebook cover photos, please download a large resolution photo. Therefore, the entire University community has a responsibility to maintain the integrity of the institution no matter where, when or how they interact with social media. There were 7,360 results when I searched for "social media policy" within the .ac.uk … This social media policy handbook is intended to be used as a guide for anyone running an account representing any aspect of the University on any social media platform. Adhere to all applicable University, federal and NCAA privacy and confidentiality policies. Users are reminded that the same laws, expectations and guidelines which apply in the real world also apply online. As an employee who manages social media, you should learn as much as you can about each of the platforms you intend to use. For information on ad policy, contact branding@uh.edu. 4.3.3 Administrators will not share any restricted-use photos. H. Additional Requirements Individual University schools or units may have additional social media policies or requirements, so long as they are consistent with this policy. 01.H.02 on the UH Policies and Procedures website. to discuss a course of action that may include blocking the user. The Social Media Policy specifies the rights and responsibilities of Macquarie University staff engaging on Social Media in their capacity as an employee of the University, to safeguard their reputation and that of the University. To provide clear, concise communications, all media inquiries should be channeled through the Office of University Media … Records management 4 4. 2.7 All University Social media sites must comply with any approved applicable University branding standards. Protect confidential information with privacy laws, especially FERPA: "The Family Educational Rights and Privacy Act (FERPA) (20 U.S.C. Correct spelling, punctuation, and grammar are of the utmost importance—even on platforms like Twitter, which affords you only 280 characters to share your message. Any content and/or online activity created by an individual or site moderator that violates these ordinances, or contains/leads to the release of a student’s private personal information is strictly prohibited and will be removed. 2.2 The University is committed to fostering an educational environment that allows for freedoms of speech and expression in accordance with the First Amendment to the U.S. Constitution. You can find information on how to navigate and create alternative text on Twitter, Facebook, and Instagram, and how to create closed captioning, on the Notre Dame Stories Blog: Social Media Accessibility: Alt Text and Closed Captioning. Permissions and consent 8 … Do not divulge any confidential information you have access to as a UH employee (e.g., student information). The company should not be held liable for any repercussions the employees’ content may generate. Also try to keep your language casual. Once you have completed the questionnaire, please contact Liz Harter to discuss any ideas or concerns. The @NotreDame and University of Notre Dame accounts are those that speak on behalf of the University as a whole. Employees are expected to use good judgment and discretion when using or accessing social media, ever aware of the importance of advancing the University’s mission, upholding its policies, and dedicating their best efforts to the broad i… Registering your site will allow your site to be added to the UH Social Media Directory. The University recognizes the open and ever-changing purposes of social media, which can blend, at times, personal and professional roles. Treat others as you would like to be treated. Contact UMCMR Social Media with questions or comments. It is an express violation to infringe on someone else’s rights of publicity, privacy, copyright, trademark, or other intellectual-property right. Social media accounts provide a flexible delivery platform. At Notre Dame, we are committed to teaching, learning, and discovery, and wish to thoughtfully engage in conversation and debate about topics that are relevant in the world today. to create a Photoshelter account to download photos without the watermark. University of Maine Social Media Standards Purpose The purpose of this policy and procedure is to ensure quality and appropriate use of approved/official University of Maine social media channels for promotion and information at the University of Maine. Individual users may have other requirements or codes of ethics that impose additional … Who it applies to This policy applies to all University members (both staff and students) and to all social media communications that represent the University. This in turn will help you grow your audience. Please review. Do not block users without first speaking to OPAC. You may not reproduce, screen-shot, modify or redistribute content (text and images) that does not belong to you, and in no circumstance should you remove, alter or conceal any watermark or other copyright identifier incorporated in the content of others. Therefore, if the Official University Social Media Site does not use an inaccessible feature, it is not in violation of accessibility requirements. Social media users must be mindful that their use is respectful to the University and members of the University community and in accordance with University legislation, policies and procedures. Common abbreviations for specific words may be used (Prof. for Professor; Fr. It is an important part of keeping our vibrant Post community authentic and informed, while providing a means to share information, images and video, celebrate our students, associates, and community successes, as well as diverse points-of-view. Community Statement. Is this the same audience you’re targeting with your other marketing efforts or social media platforms? If students request help, you can direct them to a secure discussion platform, such as phone, email, or "Get Help". Age and accessibility 7 7. … Images used on social media should not include the ND watermark. You can include attribution on more static images like the Facebook cover photo and respond with the photographer's name to those who ask in the comment section. Employee obligations as outlined in the Oath or Affirmation of Office/Allegiance, Employee Network Usage Policy, Conflict of Interest Policy and the Manitoba Government Code of Conduct apply at all times when using social media. However, as an instantaneous communications tool it presents an inherent risk. Unfortunately, what looks best on desktop doesn’t always translate to mobile. Make every effort to be clear, complete, and concise. This policy applies to all social media postings on an institutional site or as a representative of the University on a non-institutional site. 9.1 Social media should not be used by staff in a way that breaches any of the University’s policies and procedures. Is this the same audience you ’ re targeting with your other digital marketing efforts and touch?! To provide your audience will stop listening, dramatic, musical and artistic works and to engage in affairs! Your other digital marketing efforts and touch points: obey the terms of service for every media... For monitoring and moderating posts or comments on your site will allow your will! Of Notre Dame Police department at 574-631-5555 ( e.g., student information ), not features! A list of popular social media has changed the way we interact with our audiences within the University post! 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